LED Screen Hypermarket: Platinum Screens Boost Lenta’s Outdoor Visibility
Artixium completed the installation of two large outdoor LED screens in Naberezhnye Chelny, Russia, in February 2019. Designed for continuous operation, these screens have been running 24/7 without interruption or failure since their launch, despite the region’s extreme weather conditions.
The model selected for this installation is the Platinum (a range since succeeded by Cobalt) outdoor LED cabinet, available in P6.67, P8, and P10. Recognized for its reliability and robustness, this solution is particularly suited to demanding outdoor environments. Its front-maintenance system allows quick access to LED modules and internal components, facilitating on-site maintenance and technical interventions.
Positioned near a Lenta point of sale, Russia’s largest supermarket chain, these high-brightness LED screens broadcast striking promotional content. They thus reinforce brand visibility while effectively capturing customer attention.
All About the Lenta LED Screens
The LED Screen Hypermarket Project in Detail
The LED screen hypermarket project for Lenta, Russia’s largest supermarket chain, was completed in Naberezhnye Chelny in February 2019. Artixium installed two large outdoor LED screens near one of the brand’s stores.
24/7 operation. Designed for continuous use, the screens have been running 24 hours a day, 7 days a week, without interruption or failure since their launch.
Built for extreme weather. The Platinum outdoor cabinet, available in P6.67, P8 and P10, was chosen for its reliability and robustness in a region with harsh climatic conditions.
Front maintenance. Its front-maintenance system gives quick access to the LED modules and internal components, which simplifies on-site interventions.
Why Choose an Outdoor LED Screen for a Hypermarket?
An outdoor LED screen turns the car park and the surroundings of a store into an advertising space. Promotions, new products and brand campaigns catch the eye of drivers and shoppers before they even enter, and can be updated instantly.
For a retailer, reliability is essential: the screen must work every day, in every season. High brightness, robust cabinets and front maintenance keep the message visible and the operating costs under control, as with this LED screen hypermarket installation.
The Platinum range has since been succeeded by Cobalt. Discover our retail LED displays and digital billboards, contact our team, or visit the Lenta website.
