LED Screen Store: Giant Screens Boost DUMATOS’ Visibility in Lyon
Located on Lyon’s busy waterfront, DUMATOS recently enhanced its visibility thanks to the installation of giant LED screens (Thorite 2.0, a version since succeeded by Thorite 3) provided by Artixium. Placed facing a dense traffic axis, these screens capture the attention of motorists and pedestrians at any time of day, with dynamic and bright video content.
The entire store window is now occupied by this large-format display solution, transforming the facade into a modern and impactful communication medium. Automatic programming allows DUMATOS to manage screen turn-on schedules, maximizing visibility at strategic hours while reducing energy consumption.
This LED screen installation has significantly reinforced DUMATOS’s advertising presence in Lyon’s urban landscape, while affirming its brand image to the general public.
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The LED Screen Store Project in Detail
The LED screen store project for DUMATOS, on Lyon’s busy riverside, turned an entire shop window into a large-format communication medium in 2023.
A full window display. The Thorite LED screens supplied by Artixium occupy the whole store window, transforming the façade into a modern and impactful advertising space.
Facing heavy traffic. Positioned in front of a busy traffic axis, the screens capture the attention of drivers and pedestrians at any time of day with bright, dynamic video content.
Automatic scheduling. Automatic programming lets DUMATOS manage when the screens switch on and off, maximising visibility at strategic hours while reducing energy consumption.
Why Choose an LED Screen for a Shop Window?
A shop window is a store’s first advertisement. Replacing posters with an LED screen means the message can change several times a day: new arrivals, promotions, opening hours or brand videos, all without printing or installation costs.
Window displays face strong daylight, so the screen must be bright enough to remain readable behind glass and from across the street. Scheduling features also allow the content to adapt to the store’s rhythm, as in this LED screen store installation.
The Thorite 2.0 has since been succeeded by Thorite 3. Discover our retail LED displays, contact our team, or read more about Lyon.
The same approach can be adapted to any shop window, whatever its size, with screens sized to the glass surface and content designed specifically for passers-by and drivers.
