LED Screen Shopping Centre: Hydrogen Columns Transform Forum des Halles
In 2018, Artixium participated in the digital transformation of Forum des Halles in Paris by installing 50 m² of LED screens, integrated into 14 digital columns distributed along the shopping route. Equipped with Hydrogen P6 (a range since succeeded by Cobalt) cabinets, these immersive columns structure the circulation spaces and offer a unique visual experience to visitors.
As part of repositioning the Forum as an iconic Parisian shopping destination, the studio ADMEMORI, expert in digital art, designed a series of custom artistic creations. This digital content comes to dress the columns, bringing texture, light, and urban energy to the heart of the venue, and re-enchants the customer journey with strong visual landmarks.
Beyond their aesthetics, these installations help to reinforce the venue’s exclusivity, create a memorable experience, and extend its emotional impact. They also contribute to increasing time spent on-site and reducing shopping journey abandonment, while positioning the Forum in line with its times.
A Creative Collaboration with ADMEMORI
A big thank you to ADMEMORI for their formidable creative work, which enhances our Hydrogen P6 screens and helps make Forum des Halles a true convergence point between commerce, culture, and innovation.
All About Forum des Halles
The LED Screen Shopping Centre Project in Detail
The LED screen shopping centre project at Forum des Halles took part in the digital transformation of one of the busiest shopping destinations in Paris. In 2018, Artixium installed 50 m² of LED screens integrated into 14 digital columns.
Columns that structure the space. Distributed along the shopping route, the LED columns mark out the circulation areas and give visitors strong visual landmarks.
Hydrogen P6 cabinets. Each column is wrapped in Hydrogen P6 cabinets, delivering bright, smooth images visible from a distance in a high-traffic environment.
Content designed by digital artists. Studio ADMEMORI created a series of custom artistic works to dress the columns, bringing texture, light and urban energy to the heart of the Forum.
Why Choose an LED Screen for a Shopping Centre?
In a shopping centre, every metre of the visitor journey counts. LED screens turn circulation spaces into an experience: artistic content, brand campaigns, events and wayfinding messages capture attention and make the visit more memorable.
Beyond aesthetics, digital installations help reinforce the image of a venue, increase the time spent on site and reduce journey abandonment. Formats such as columns or wrap-around displays integrate into the architecture and can be seen from every direction, as in this LED screen shopping centre installation.
The Hydrogen range has since been succeeded by Cobalt. Discover our retail LED displays and digital billboards, contact our team, or visit the Westfield Forum des Halles website.
