L’Oréal Paris

Paris, France
L’Oréal Paris
The project

A Qwartz 2.0 LED Display at L’Oréal Paris

L'Oréal transforms its reception hall with a 3m x 1.75m Qwartz 2.0 P1.9 LED screen, creating a premium immersive space.
Client
L'Oréal
Location
Paris, France
Year
2025
Product
Qwartz 3 P1.9
Size
5.25 m²

LED Screen L'Oréal: Qwartz 2.0 P1.9 Enhances the Reception Area

L’Oréal recently transformed its reception hall into a truly immersive space thanks to the installation of an Artixium Qwartz 2.0 (a version since succeeded by Qwartz 3) LED screen in 1.9mm pitch, measuring 3m x 1.75m (5.25 m²). This fine-pitch screen offers exceptional image quality, perfectly suited to premium environments. This achievement, carried out by our partner Upsilon Group, offers:

Exceptional image fineness, even just inches from the screen

Impactful scenography that immediately captures attention

A space reinvented as an immersive visual experience

Thanks to the precision of our Qwartz 2.0 LED solutions and the expertise of the teams involved, L’Oréal’s reception area becomes a unique place where technological innovation and aesthetics meet. This installation perfectly illustrates how LED technology can redefine visitor experience and strengthen brand image.

The LED Screen L'Oréal Project in Detail

The LED screen L’Oréal project turned the group’s reception hall into a truly immersive space. The installation was carried out by Artixium’s partner Upsilon Group.

A 5.25 m² fine-pitch screen. Measuring 3 × 1.75 metres, the Qwartz 2.0 screen uses a 1.9 mm pixel pitch, delivering exceptional image fineness even when visitors stand just a few centimetres away.

An impactful scenography. Placed at the heart of the reception area, the screen immediately captures the attention of guests and sets the tone of the visit.

Technology serving the brand. The precision of the image and the elegance of the integration create a place where technological innovation and aesthetics meet, in line with a premium brand.

Why Choose a Fine-Pitch LED Screen for a Reception Area?

A reception hall is the first impression a company makes on its visitors, clients and future employees. A fine-pitch LED screen turns it into a showcase: brand films, campaigns, welcome messages and news are displayed with the quality of a premium image.

In reception areas, people stand close to the screen, so the pixel pitch must be fine enough to avoid any visible grain. Slim cabinets and a clean wall-mounted integration complete the result, as with this LED screen L’Oréal installation.

Qwartz 2.0 has since been succeeded by Qwartz 3. See also the Thales headquarters reference, discover our corporate LED displays, contact our team, or visit the L’Oréal website.

Equipment

Products installed

Qwartz 3, indoor LED display

Qwartz 3

P1.5 – P1.9 – P2.6
Indoor · Fine pitch
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